LA SALSA FRESH MEXICAN GRILL® CELEBRATES CINCO DE MAYO “GRANDE-STYLE” TO BENEFIT DREAM FOUNDATION
 La Salsa Fresh Mexican Grill is celebrating Cinco de Mayo “grande-style” by teaming with Dream Foundation to hold a two-tiered fundraising campaign to help the national nonprofit organization fulfill the final wishes of terminally ill adults. Beginning Friday, April 7 the public is invited to lend support either by purchasing La Salsa’s GrandeTray party platters at any of its participating 100+ restaurants nationwide or via the Internet as part of the “Dream Foundation/La Salsa Pledge Drive.” The promotion will continue through Friday, May 5, a day of celebration observed both in Mexico and in the United States that commemorates the Mexican victory over the French in the Battle of Puebla.
The fundraiser will consist of the following:
• GrandeTray Sales Campaign -- Every time a GrandeTray
party platter is purchased at participating La Salsa
restaurants nationwide, a portion of the proceeds
from each sale will be donated to Dream Foundation.
The platters are available in three combinations: a
Taquito GrandeTray for $19.95, Taco GrandeTray
$31.95, and the Burrito GrandeTray for $37.95. Each
serves up to eight and is accompanied by a Caesar
salad, rice, beans, fresh chips and salsa.
• Online “Dream Foundation/La Salsa Pledge Drive” --
Similar to pledge drives conducted by public
television stations and other nonprofits, the public
is encouraged to visit www.lasalsa.com and
participate in the online “Dream Foundation/La Salsa
Pledge Drive.” For every Internet donation of $20
or more, La Salsa will issue a complimentary $10
certificate redeemable for any menu item at any La
Salsa location. The public is encouraged to use
these gift certificates to purchase the GrandeTray
platters before May 5 to maximize the effectiveness
of the fundraiser.
“We at La Salsa Fresh Mexican Grill are delighted to broaden the scope of this year’s Dream Foundation fundraiser via our GrandeTray sales and through the unique online donation program,” said Amir Siddiqi, chief operating officer of La Salsa. “Through the years, our loyal guests have been extremely generous in helping us support Dream Foundation and we hope that this year’s campaign far exceeds those held in previous years.”
“Thanks to the generosity of the public and ardent supporters such as La Salsa, Dream Foundation is able to continue its mission of helping those most in need,” said Dream Foundation founder and president Thomas Rollerson.
Dream Foundation is the first and largest national nonprofit organization granting final wishes to terminally ill adults who have a life expectancy of six months or less. Since its inception in 1994, Dream Foundation has granted thousands of dreams to adults nationwide who are emotionally, financially and physically devastated by terminal illness. For more information, visit www.dreamfoundation.org.
Highlighting the bold, contemporary flavors of Mexico, La Salsa’s popular menu items include the signature Stuffed Fajita Quesadilla™, a chipotle tortilla covered with a blend of three cheeses – cotija, jack and cheddar—three-pepper, fajita-style vegetables, cilantro, zesty ancho chile sauce and a choice of marinated chicken or grilled sirloin steak. Other items include Baja-style grilled shrimp tacos, Chile-Lime Salad and the popular Grande Burrito. Menu items range from $2.50 to $7.95. A children’s menu, vegetarian items and a selection of popular domestic and imported beer and wine also are available.
La Salsa Fresh Mexican Grill is a wholly owned subsidiary of Santa Barbara Restaurant Group, Inc., which is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. With more than 100 locations, La Salsa restaurants may be found throughout California, Nevada, Arizona, Indiana, Colorado, Texas, Connecticut and Florida. For more information, visit www.lasalsa.com.
As of the fiscal year ended Jan. 30, 2006, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,160 franchised or company-owned restaurants in 43 states and in 13 countries, including 1,049 Carl's Jr.® restaurants, 1,993 Hardee's® restaurants and 102 La Salsa Fresh Mexican Grill restaurants.
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