FRESH NEW MENU ITEM “FIRES THINGS UP” AT LA SALSA FRESH MEXICAN GRILL®
 La Salsa Fresh Mexican Grill® is planning to “fire things up” this fall with the introduction of its newest menu item, the Fire Roasted Bowl. Created by La Salsa’s executive chef, Jeff Clark, the Fire Roasted Bowl is made-to-order, consisting of rice layered with fire-roasted zucchini and peppers; garlic; corn; diced carrots; salsa Mexicana; a choice of black or pinto beans; a blend of flavorful Mexican cheeses; and a serving of grilled chicken or steak, topped with La Salsa’s new poblano crema sauce, cotija cheese and cilantro.
The Fire Roasted Bowl will be available across the nation by mid-October. The suggested retail price is $5.99.
“The Fire Roasted Bowl combines fresh, fire-roasted vegetables with traditional ingredients and La Salsa's proprietary sauces in an entrée full of flavor and texture. It’s quite different from the rice, bean and protein bowls consumers have grown accustomed to,” said Mike Liby, La Salsa’s president and COO. “The Fire Roasted Bowl is the latest effort in our campaign to introduce new and innovative flavors reminiscent of Mexico to our menu. The bold flavors of this delicious dish will surely ‘heat up’ the taste buds of our guests.”
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