LA SALSA LAUNCHES REVOLUTION WITH DEBUT OF NEW STUFFED FAJITA QUESADILLA
 La Salsa Fresh Mexican Grill, which boasts 100+ restaurants throughout the U.S., is sparking a “revolution” in the fresh Mexican food genre by introducing the first entrée from its new line-up of menu items characterized by bold flavors that appeal to today’s increasingly sophisticated consumer. According to Mike Liby, the company’s executive vice president and chief operating officer, the debut of the new Stuffed Fajita Quesadilla comes on the heels of years of exhaustive research and consumer testing where it was determined that the public is primed for a more adventurous and flavorful dining experience.
Created by La Salsa’s Executive Chef Jeff Clark, the Stuffed Fajita Quesadilla features a chipotle tortilla covered with a blend of three cheeses -- cotija, Jack and cheddar -- as well as three-pepper fajita-style vegetables, cilantro, zesty ancho chile sauce and a generous portion of marinated chicken or grilled sirloin steak. The new Stuffed Fajita Quesadilla, which is served with Salsa Mexicana, guacamole and sour cream as well as a side of fresh tortilla chips, is available for $6.85 (prices may vary at participating locations).
La Salsa’s quest to reinvent the fresh Mexican genre is the result of an ongoing series of pilgrimages to various regions of Mexico where Clark and Liby explored and evaluated new culinary ideas. Highlighted by a number of unforgettable experiences, the trip south left an indelible impression on the pair as they explored and evaluated new food preparation ideas. Liby and Clark traveled to regional mercados (open-air shopping meccas) to see, smell and taste a wide range of native flavors. They met with local restaurant owners and chefs, who offered both history and knowledge of existing and impending dining trends. And they visited a number of private family homes to gain invaluable insight into that country’s culture. The result? New menu items that use a vast array of flavors and seasonings to push the boundaries of Mexican cuisine and reinvent the genre.
“La Salsa’s new Stuffed Fajita Quesadilla marks a new beginning for our company, one in which we will be introducing many new menu items rife with bold, innovative flavors that are sure to surprise and delight even the most ‘seasoned’ aficionados of Mexican cuisine,” said Liby, who stated that La Salsa will continue its tradition of using fresh ingredients and making each menu item to order as it has for the past 25 years.
Added Clark, “La Salsa’s commitment to reinventing the quick casual dining arena by embracing bold flavors is, at once, revolutionary and innovative. I am proud to be a part of the La Salsa team during this significant period in our company’s history.”
|
