LA SALSA FRESH MEXICAN GRILL® INTRODUCES THE FRESCA PLATTER™
 In keeping with its tradition of creating fresh, contemporary versions of classic Mexican fare, La Salsa Fresh Mexican Grill has rolled out its new Fresca Platter featuring the bold, flavorful taste sensations indigenous to Mexico. The new offering consists of a bed of fresh Romaine lettuce topped with salsa Mexicana and sprinkled with cotija cheese and layers of shredded lettuce, sour cream and guacamole. Guests will have a choice of either a generous portion of grilled chicken or sirloin steak, drizzled with La Salsa’s new Salsa Casera and topped with an assortment of grilled fajita-style vegetables. Lending added zest to the new entrée is a robust Ancho Chile sauce. Tortilla chips and La Salsa’s signature chile lime dressing are served on the side. Suggested retail price of the Fresca Platter is $7.80.
La Salsa first gained prominence in the quick serve segment of the dining industry for its use of fresh ingredients in made-for-order fare -- a concept that has been widely replicated by imitators across the nation. The Fresca Platter features the dynamic new flavor profiles designed to appeal to today’s increasingly sophisticated diner.
“We are pleased to introduce our new Fresca Platter and are confident that its bold, new flavor profile, which was inspired by the indigenous ingredients of Mexico, will satisfy our guests,” said Mike Liby, La Salsa’s executive vice president and COO. “Thanks to its bold new taste, we believe that the Fresca Platter soon will be among our guests’ most requested dishes.”
Among the new sophisticated flavors introduced by La Salsa in the Fresca Platter are an Ancho Chile sauce and Salsa Casera. The Ancho Chile sauce is created from dried poblano peppers and characterized by a mildly spicy flavor and smooth, sweet tones. Salsa Casera is a pure blend of red chili spices derived from peppers grown across central and southern Mexico.
La Salsa Fresh Mexican Grill, a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR), is a hot concept in the emerging fast-casual Mexican restaurant segment. The restaurants showcase a bright, energy filled atmosphere complete with colorful tiled interiors, exhibition-styled kitchens allowing guests to view food preparation, fresh salsa bars offering varieties of traditional toppings, separate order and pick-up stations and comfortable seating areas for customer convenience.
Boasting a menu of traditional Mexican entrees made of high-quality ingredients, La Salsa’s menu items are noted for being fresh and flavorful. Popular La Salsa menu items include favorites such as the Three-Pepper Fajita burrito; award-winning Baja-style fish tacos filled with grilled Mahi Mahi,; and the Los Cabos shrimp burrito. Fresh salsa bar offerings include such varieties as Mexicana, buena, habanero, roasted tomato, verde, mango and avocado. Menu items range in price from $3 to $8 and La Salsa offers a children’s menu for those 12 and under. Vegetarian menu items also are available. La Salsa locations can be found throughout California, Nevada, Arizona, Ohio, Indiana, Texas, Connecticut and Florida.
La Salsa Fresh Mexican Grill serves lunch and dinner daily. Most major credit cards are accepted.
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