LA SALSA INTRODUCES THE NO RICE NO BEANS BURRITO™
 La Salsa Fresh Mexican Grill® is defying convention with the introduction of “The NO Rice NO Beans Burrito™,” a unique new burrito that conveys an entirely new attitude. This burrito combines a variety of freshly grilled vegetables including fajita veggies, zucchini, broccoli, carrots and corn with grilled, marinated chicken or steak and imparts a medium-spicy flavor with habanero jack cheese and a signature Poblano Crema sauce. According to La Salsa’s Chief Operating Officer Amir Siddiqi, the absence of traditional rice and beans is a pleasant departure that contributes to the character of this culinary creation.
New for summer, La Salsa’s The NO Rice NO Beans Burrito™ will be available in participating restaurants across the nation beginning mid- July for a suggested retail price of $6.55.
“The NO Rice NO Beans Burrito is a novel departure for the La Salsa culinary team,” said Siddiqi. “It was inspired by the variety of peppers and vegetables found in markets throughout Mexico without adding the frequent combination of rice and beans. This new menu item is a unique offering and proved itself to be extremely popular in test markets nationwide.”
La Salsa Fresh Mexican Grill, is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. With 100 locations, La Salsa restaurants may be found throughout California, Nevada, Arizona, Indiana, Colorado, Texas, Connecticut and Florida. For more information, visit www.lasalsa.com.
As of the first fiscal quarter ended May 23, 2005, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,165 franchised or company-owned restaurants in 44 states and in 11 countries, including 1,020 Carl's Jr.® restaurants, 2,029 Hardee's® restaurants and 100 La Salsa
Fresh Mexican Grill® restaurants.
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